Higher Dwell Time
Unlike billboards, magazine and radio, airport advertisements offer the valuable opportunity to hyper-target and capture both consumer and business traveler’s attention for a longer duration. Passengers, on average, are spending approximately 2.5 hours at an airport, allowing your message to resonate in front of a captive audience. By delivering your brand to nearly 1 million in- and out-bound annual passengers (many frequent travelers), your company’s message becomes increasingly reinforced on a local and regional level.
Indicator of High-Quality Brands
The Neilsen study, a comprehensive consumer marketing report, found that “nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products… with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.”
C-Suite Frequent Travelers
Marketing to the elusive C-Suite audience can prove to be challenging. Key decision makers from various companies, both large and small, are frequent travelers through Trenton-Mercer Airport. Many C-Suite travelers work in sectors include banking, technology, energy, and finance. A desirable advertising target possessing influence across local and national spans, your brand can remain front and center of a difficult audience to target.
Audience With Buying Power
Operating out of the heart of the 12th most populated county in New Jersey, Trenton-Mercer Airport enplanes not only business travelers, but also 80% leisure travelers throughout the year. Mercer County’s median household income of $77,650 positions the average TTN traveler as a consumable demographic, making more than the median income in the United States and New Jersey.
Be In The Forefront of TTN’s Expansion
Data released by the Federal Aviation Administration shows passenger growth at Trenton-Mercer Airport increased 30.6 percent in 2017 over 2016. With Frontier’s announcement to add four new destinations in 2018, increased aircraft seating capacity, and an expansion plan to grow the airport by an additional 100,000 square feet, securing your brand’s prime advertising space ahead of the curve is vital to ensuring your company’s presence for growing, future travelers.